How the Fortnitemares Twitch Extension Rewards Millions of Viewers Across Twitch Channels
Celebrating Fortnitemares with Twitch Takeovers
Fortnitemares is Fortnite’s annual Halloween event, bringing seasonal content and a spooky twist to the game. During the event, the Fortnite island is transformed with haunted locations, themed items, and limited-time gameplay experiences. To promote Fortnitemares within the community, we developed a Twitch Extension inspired by Fortnite’s Halloween themes.
The Fortnitemares Twitch Extension encourages viewers of participating Twitch channels to collect puzzle pieces and complete a jigsaw puzzle to earn in-game rewards. Streamers are motivated to take over other Twitch creators' channels to scare their viewers. When a channel is taken over, Billy the Puppet appears full screen, followed by a cascade of falling Fortnite pumpkins.
Drive Fortnitemares Awareness Across Twitch
To support the Fortnitemares campaign we developed a custom Twitch Extension designed to connect Fortnite players, Twitch viewers and Twitch streamers. The extension aimed to drive viewer participation and watch time, drive cross-channel collaboration, and showcase special in-game content.
The key objectives for this project include:
- Encourage viewers to collect puzzle pieces during Twitch livestreams, promoting active participation and increased viewership for streamers.
- Activate the Fortnite community by enabling viewers to support their favorite streamers to collect enough puzzle pieces to unlock “Takeovers.”
- Introduce “Takeovers,” where one Twitch creator can temporarily influence another channel, promoting cross-channel engagement and collaboration.
- Deliver an accessible, user-friendly Twitch Extension experience for both viewers and creators.
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Boosting View Time and Cross-Channel Engagement
This solution for the Fortnitemares Twitch Extension enhances the viewer and streamer experience with interactive, Halloween-themed gameplay features directly on Twitch. Developed upon our PlayTwo framework the platform integrates with Twitch and Fortnite APIs to track and manage the campaign in real-time. The platform can easily manage millions of concurrent users engaging with the Extension.
Below are the key features of the Fortnitemares Twitch Extension designed to engage the community and create a seamless experience:
- Collection game Viewers collect puzzle pieces displayed on stream to complete a jigsaw puzzle within the Twitch Extension.
- Channel takeover Streamers can initiate channel takeovers, scaring other participating channels and displaying collected items and usernames.
- Rank users A leaderboard tracks and displays the Twitch users with the most collected items during the campaign.
- Reward users Users can earn in-game rewards by completing their puzzle collection after connecting their Twitch and Epic Games accounts.
- Mobile experience The Twitch Extension is accessible on mobile devices, with a panel showing collectable puzzle pieces.
- Streamer controls Streamers have a dedicated panel for managing the Extension, initiating takeovers, and viewing progress.
- API Integrations The server will integrate with both Epic and Twitch APIs to manage user data, leaderboards, and reward distribution.
There is a really cool Fortnitemares Extension on Twitch!
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Driving Viewer Engagement and Cross-Channel Interaction
The Fortnitemares Twitch Extension allowed viewers to collect unique puzzle pieces across participating Twitch channels to complete the puzzle and earn The Carver's Challenge Loading Screen in Fortnite.
It provided streamers with powerful tools to engage their community. Streamers were able to initiate exciting "Takeovers," creating cross-channel interactions that boosted visibility and engagement. The leaderboard and puzzle collection features encouraged active participation from viewers, driving engagement and view time.
The Extension successfully reached millions of users across thousands of channels, making it a major success in promoting the Fortnitemares campaign. Millions of puzzle pieces were collected, with the community actively engaging to earn the in-game reward. Channel takeovers further enhanced cross-channel engagement, amplifying the campaign throughout the entire Twitch Fortnite community.
The Fortnitemares Twitch Extension allowed viewers to collect unique puzzle pieces across participating Twitch channels to complete the puzzle and earn The Carver's Challenge Loading Screen in Fortnite.
It provided streamers with powerful tools to engage their community. Streamers were able to initiate exciting "Takeovers," creating cross-channel interactions that boosted visibility and engagement. The leaderboard and puzzle collection features encouraged active participation from viewers, driving engagement and view time.
The Extension successfully reached millions of users across thousands of channels, making it a major success in promoting the Fortnitemares campaign. Millions of puzzle pieces were collected, with the community actively engaging to earn the in-game reward. Channel takeovers further enhanced cross-channel engagement, amplifying the campaign throughout the entire Twitch Fortnite community.
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