INTRODUCTION

The Interactive Quiz Phenomenon with Millions of Engaged Users

What Do I Know?! is a prime time, general knowledge quiz that has reached more than 20 million unique users across all markets including France, Germany, Spain, Netherlands, Belgium and Slovakia.

In this fast pace quiz, three hundred students and three celebrities receive fifty general knowledge questions. The best performing celebrity and student go to the final round, where they try to collect the highest possible amount of money.

What Do I Know!? The TV Quiz show with the highest conversion of viewers to players

Viewers at home can play along on the second screen app by answering the same questions as on the broadcast and win prizes by playing. The app automatically syncs with the TV signal of the player to make sure questions and answer appear at the same time on the app as on TV.

In France, the What Do I Know app, integrated within M6's OTT app, successfully drove installs and registrations for their platform. Episodes attracted over 500,000 unique app users, reaching nearly 20% of TV viewers. This resulted in one of the highest conversions from viewers to players among TV apps.

What Do I Know
OBJECTIVE

Audio synchronization at scale

The ‘What Do I Know’ app is an essential component of the TV format. Ex Machina was asked to develop a platform that allows viewers at home to play along to compete against friends, family and the entire nation. In every episode there are 55 questions with only seconds to answer. 

To achieve the best user experience the team set the following objectives:

  • A well designed app for iOS and Android
  • Ensure everyone at home is synchronized with the broadcast by using Audio Sync technology
  • Support a fast paced game show with 55 questions with only seconds to answer
  • Create an easy to use web interface that allows the production team to create and operate the quiz
  • A reliable and scalable server architecture that can manage the large number of concurrent users
SOLUTION

Ex Machina’s PlayTwo: Powering the Ultimate Play-Along App

The What Do I Know platform is based on the reliable and scalable PlayTwo platform and consists of 4 key elements:

  • Scalable Server Infrastructure Utilize PlayTwo's backend for a linearly scalable solution with full redundancy, managing everything from authentication to trivia questions, scores, and leaderboards, enhancing user comparison with national performance.
  • Innovative Audio Synchronization Use Audio Watermarking that includes audio identifiers for immediate app synchronization with the live broadcast, ensuring simultaneous question visibility and an immersive play-along experience.
  • Web-Based Producer Console A web-based console for production teams to prepare and sync broadcast timelines with questions, facilitating seamless integration with the broadcast using Audio Sync.
  • Real-Time Gamification Support real-time trivia gameplay that allows hundreds of thousands of users to play along with a 55-question format, featuring rapid score updates and user  tracking.

Using audio watermarking the What Do I Know app is audio-synced with the live TV broadcast. The data from second screen app users is available in real-time for the live broadcast.

RESULTS

Synchronized & Record-Breaking Engagement: Over 500,000 Players for a Single Episode!

The What Do I Know app captivates viewers on their mobile devices with synchronized gameplay, fast-paced trivia, and the ability to compare scores with family and the entire country, making it the ultimate play-along TV format.

In France, the app had over 500,000 unique players for a single episode, achieving the highest conversion rate from passive viewers to active players among second screen apps (over 20%!). The app was integrated in the M6 OTT app, driving in new downloads and registrations for their platform. App downloads for the M6 OTT app experienced a clear peak during each broadcast compared to the average.

The PlayTwo platform ensures uninterrupted gameplay for over  500,000 concurrent players. The web-based producer console offers a user-friendly interface to seamlessly create and manage the quiz.

20%
Viewers that played along
500,000+
Players for a single episode

The What Do I Know app captivates viewers on their mobile devices with synchronized gameplay, fast-paced trivia, and the ability to compare scores with family and the entire country, making it the ultimate play-along TV format.

In France, the app had over 500,000 unique players for a single episode, achieving the highest conversion rate from passive viewers to active players among second screen apps (over 20%!). The app was integrated in the M6 OTT app, driving in new downloads and registrations for their platform. App downloads for the M6 OTT app experienced a clear peak during each broadcast compared to the average.

The PlayTwo platform ensures uninterrupted gameplay for over  500,000 concurrent players. The web-based producer console offers a user-friendly interface to seamlessly create and manage the quiz.

20%
Viewers that played along
500,000+
Players for a single episode